Hi, I'm Roman.

I'm a Marketing Executive

Associate Director of Creative Services at San José State University. I run an internal marketing agency — multiple clients, 90+ projects a year. Extensive experience building systems, streamlining operations, and developing the automation that powers them — with $12.4M+ in campaign results since 2020.

  • Marketing Executive
  • Creative Services
  • Web Development
  • Project Management
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San José, CA · 09:41
10+ yrs Marketing · Brand · Operations
$12.4M+
Campaign results
90+
Projects per year
#1 / 23
CSU rank, day of giving
10+ yrs
Marketing & brand
01What I do

Four practice areas.

Strategy, brand, creative services, and the automation that makes all three move at scale.

01.

Marketing strategy & operations

Running internal marketing agencies. Multiple clients, 90+ projects a year. Annual planning, briefs, capacity, project management — the operating system that turns priorities into shipped work.

Strategy · Project mgmt · Capacity →
02.

Brand systems & governance

Identity systems, guidelines, brand portals. The infrastructure that lets a 125-person staff stay on-brand without a designer in every meeting.

Identity · Guidelines · Portals →
03.

Creative services

Graphic design, web, video production, and photography. The studio output of a full-service in-house agency — from flagship publications to launch sites to brand films.

Design · Web · Video · Photo →
04.

Automation, apps & internal tools

I design and build the tools that streamline project management for marketing and creative work. Custom internal apps, automations, and web development that let teams ship more without scaling headcount.

Apps · Automation · Web dev →
02Impact

Recent results.

A few highlights from the past few years at San José State.

Day of Giving · 2025 $3.6M

1857 Minutes of Giving

Highest single-day fundraising of any of the 23 CSU campuses.

Strategy · Brand · Execution
Day of Giving · 2024 $1.8M

Share Your Spartan Heart

Surpassed every other CSU campus in student-support fundraising.

Campaign · Creative · Comms
State funding · ongoing $9M

Speed City Legacy

Strategic communications supporting Asm. Ash Kalra's successful state funding initiative.

Advocacy · Creative leadership
Brand templates 400+

Templates in 4 months

Canva Enterprise system that 125+ staff use to produce on-brand assets. 50% faster design turnaround.

Systems · Brand · Enablement
Cost savings · annually $150K+

Digital-first operations

Strategic shift from print to digital across publications and ceremonies.

Ops · Sustainability
Digital commencement 10K+

Views, zero print runs

Interactive program format saving $90K/yr while reaching more people.

Editorial · Digital
Productivity +35%

Team output, same headcount

Streamlined team output through automation — by developing and integrating custom application systems that eliminate the redundancy and free up time for real work.

Operations · Automation
Throughput · annually 650+

Brand & photo requests, processed

Custom platforms with automated workflows for 400 brand + 200 photo requests.

Systems · Custom builds
03Selected work

Projects.

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    04Resume

    Education, experience & recognition.

    Education

    1. San José State University Master of Public Administration Public administration · organizational leadership.
    2. San José State University BA, Design Studies — Graphic Design Typography, identity, editorial systems.
    Technical proficiency
    Adobe
    Photoshop · Illustrator · InDesign · Premiere · After Effects
    Design
    Figma · Canva Enterprise · Sketch
    Marketing
    HubSpot · Marketo · Salesforce MC · GA4 · GTM
    PM & ops
    Asana · Wrike · Monday · Trello
    Web & CMS
    WordPress · Drupal · OU Campus
    Code
    HTML · CSS · JavaScript · Python · APIs
    DAM
    Bynder · WebDAM · Photoshelter

    Experience

    1. 2026 — Present Associate Director of Creative Services University Marketing & Communications, San José State University.
    2. 2020 — 2026 Digital Production & Project Manager University Marketing & Communications, SJSU. Built the in-house agency serving 8 academic colleges.
    3. 2016 — 2020 Production Manager University Advancement & Tower Foundation, SJSU. Washington Square Magazine, executive comms, donor publications.
    4. 2014 — 2016 Marketing & Event Coordinator Santa Clara County Association of REALTORS®. Events, digital marketing, sponsorship program.
    5. 2013 — 2014 Project Manager Environmental branding for Google, Apple, Macy's, SF MOMA, New Relic, SOFI.
    6. 2009 — 2013 Account Manager Impact Displays & Graphics. 5,000+ accounts including Dell and Stanford. Grew portfolio $300K → $760K.

    Recognition

    1. 2025Best of CASE District VIISan José State & Downtown SJ Brandscaping
    2. 2025Best of CASE District VIIStudent Journey Video
    3. 2022Best of CASE District VIIOnline Magazine
    4. 2018Multi-Day Special Events BronzeLegacy Week
    5. 2017–18Branding Programs BronzeLevi's Stadium · Avaya Stadium · SJC Airport
    • Strategic marketing
    • Creative agency ops
    • Brand systems
    • Graphic design
    • Web development
    • App development
    • Automation & internal tools
    • Project management
    • Video direction
    • Campaign strategy
    • HTML · CSS · JS · Python
    • HubSpot · Marketo · GA4
    • Adobe CS · Figma
    05Contact

    Let's talk.

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